Product Marketing & Go-To-Market
I'm a product marketing manager at Kameleoon, where I run global product marketing for an AI experimentation and personalization platform used by more than a thousand brands.
Most of my work has been on technically dense products sold to people who don't have much time to learn them. Positioning, pricing, and the collateral enterprise teams sell with.
1,000+
brands on the platform I market today
5M+
installs on the mapping product I owned growth for
235K+
app store ratings held at 4.6 to 4.8 stars
2025
Owned end-to-end go-to-market for the rebrand. New company positioning, carried across web, product, sales and analyst conversations at the same time rather than rolled out channel by channel.
The rebrand announcement2025
Launched the platform’s flagship AI capability. No settled vocabulary existed for what it did, so the positioning had to be written before the launch could be. Over 1,000 user-built experiences since release.
Kameleoon2021–2025
Four years owning the product marketing lifecycle for a mapping platform with more than a million monthly active users, sold to enterprise and government buyers including Michelin, National Geographic and the USDA.
App StoreBrands I've marketed to, marketed for, or built go-to-market around.
Samsung · Fossil · Trimble
Toyota · Lexus · Michelin
USNPS · USDA · Dubai DET · Etihad Airways
National Geographic · Axel Springer · HarperCollins · Die Welt
Rakuten · Lidl · Cdiscount · OBI Retail · Best Western
Johnson & Johnson · Providence Health · Cedars-Sinai
Louis Vuitton · Reebok · Sephora
Orange · Canadian National Railway
USFS · USGS · Chevron · Shell
Unity · Kaizen Gaming